Marketing,
engineered.
An agency that runs AI marketing systems with humans in the loop. We run multiple AI sessions per task, engineers and humans review every output, and we iterate until we have the best actions to recommend to you.
Not autonomous robots. AI agents that draft, judges that score, engineers that review, iteration that improves. Everything visible on your portal.
What we ship.
AI sessions + human review.
One loop, five steps. Our AI agents practice on themselves in the background. When we start your project, we pick the version doing best in your kind of domain. The agents do the actual marketing work. An engineer plus a human reviews every output before it ships. What humans accept (or edit) feeds back into step one — so the agents keep learning from real work, not just from tests. (Inspired by Karpathy autoresearch and adjacent self-improving systems.)
Agents that get better on their own
Between client work, our AI agents practice on themselves. They try new ways of writing, see what comes out better, and keep what works. This runs in the background all the time — so by the time we use them for your project, they're sharper than they were yesterday.
Content factories.
Long-form articles + blog SEO. Short-form posts on X + LinkedIn. Email + newsletter copy. Same voice persona consumed by every channel — no rewriting per surface.
Creative production.
Static visuals (IG carousels, LinkedIn document carousels, hero images, ad statics). Short-form video for TikTok, Reels, Stories. Paid ad creative for Meta + LinkedIn.
Intelligence + monitoring.
Continuous scan of competitors, brand mentions, AI-search readiness, share-of-voice. Ad libraries, news, social, Reddit, podcasts, reviews, search. Ranked signals — not a dashboard of noise.
Diagnostics + reporting.
149-lens marketing audit (the $1K–$3K phase 01). Live portal: agent transcripts, cost ledger, reviewer events, audit trail. Compliance gating where your industry requires it.
Custom pipeline not on this list? Tell me what work needs doing. We build new lanes when clients ask — quote and timeline scale with scope. The audit decides which standard ones you need; usually a mix.
Two phases.
Each stands alone.
Fixed scope per phase. Fixed price per phase. You exit after either one and the work holds up. No 12-month retainers, no escalation ladders.
Audit
I map your distribution surface. Where customers find you. Where competitors beat you. Where the cheapest distance between you and more revenue is.
- + 149 specific lenses across 9 measured dimensions
- + 1000+ keywords · competitor ads · share-of-voice math
- + Social + news + PR landscape · content quality scan
- + Technical SEO + AI-search readiness
- + Every finding sourced, severity-ranked, pipeline-tagged
- + HTML report (memo-style) + raw JSONL attached
Operate
I build the engines your audit calls for and run them. Same outputs a marketing team would ship — content, publishing, intelligence, reporting — delivered week to week without you managing it.
- + Pipelines built to your audit's spec
- + Weekly optimization · 1–2 day max turnaround
- + Live agent transcripts + telemetry on your portal
- + Live HTML reports · quarterly strategy review
- + Optional export: take an agent snapshot to self-host (no ongoing updates)
From email to running system
in about three weeks.
No discovery decks, no scoping calls, no Statements of Work. You send a domain and a paragraph. I send back when the audit starts.
Brief.
You email me your URL and one paragraph about your setup. I reply same-day with a scope estimate and the next available audit slot. No call required to get started.
Audit.
One week of structured research across nine measured dimensions of your distribution surface — organic search, paid + earned ads, social channels, news + PR mentions, competitor activity, share-of-voice math, content quality on your owned surfaces, technical SEO foundations, AI-search readiness. 149 specific lenses behind them, applied at depth — not a checklist scan. Every finding is sourced, severity-ranked, and tagged with a recommended pipeline (or an explicit build-or-pass call). HTML report reads like a memo; raw JSONL attached for your engineers.
Build.
I build the pipelines your audit calls for and run them on Freddy infrastructure. No integration into your stack — we're the agency operating the system; you get the outputs week to week and a portal that streams the work in real time (agent transcripts, costs, decisions, drafts queued for human review). Optional add-on: export the agents + runbooks to self-host on your own system. Exports are point-in-time snapshots — once they leave Freddy, they stop receiving updates.
Run.
Pipelines online. Weekly optimization passes. Monthly performance reports tied back to specific bets. Quarterly strategy review. Systems self-improve under oversight — pipelines learn from each run and the next one starts smarter.
You've done this with an agency.
It doesn't have to be that.
| Dimension | Traditional agency | Boutique AI studio | Freddy |
|---|---|---|---|
| Headcount on your work | 5–15 humans, account managers, slides | 2–5 humans, founder + small team | 1–2 engineers + multiple AI sessions per task |
| Monthly spend | $15K – $60K retainer | $8K – $25K retainer | $2K – $10K / month |
| Iteration speed | Weeks per change (approval cycles) | Days per change | 1–2 day max for quality work |
| Reporting | Curated slides, monthly | Branded dashboard you log into | Live HTML reports · designed to read · raw JSONL attached |
| Visibility into the work | Status emails, scheduled check-ins | Monthly digest, occasional ad-hoc updates | Live agent transcripts · streaming telemetry · full audit trail |
| What you actually get | PowerPoints. Dashboards. Reports. | Their codebase. You license access. | Audit deliverables · live portal of the work · agents run on Freddy · snapshot export optional |
| When we part ways | Marketing stops | Licenses revert, dashboard expires | Engagement ends · exported snapshots stay with you if you opted in (frozen at handoff) |
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A message from the founder.
Jan Noszczyk. Founder + builder. Built the AI systems that do the work of a marketing department — content, publishing, competitive intelligence, monitoring — first shipped as Freddy SaaS to paying users, now the same engine runs behind per-engagement builds.
Freddy the agency is the same engine, priced per engagement instead of per seat. AI marketing systems with humans in the loop — engineers and humans review every output the agents produce, and we iterate until we have the best actions to recommend.
Six is the maximum number of operate clients I take at once. Math: a week of attention per client per month, two weeks for new-client ramp, two weeks for slack. If I'm full, you go on the list.
Answered in advance.
01 what does freddy actually do? ›
02 why not just hire an agency? ›
03 can one person really replace a marketing team? ›
04 why so cheap? what's the catch? ›
05 bus factor — what if you disappear? ›
06 isn't this just chatgpt with extra steps? ›
07 what if the audit finds nothing? ›
08 do I have to continue after the audit? ›
Start with
an audit.
One week. From $1,000. Refunded if it doesn't surface three specific distribution gaps and a plan to close them. Email me your domain and one paragraph about your setup.
No campaigns· No calendars· No decks· No account managers
Book audit →Reply within 24 hours · noszczykai@gmail.com